Internet Marketing and SEO Richmond Consultation

Based in Richmond, Virginia, I provide Internet marketing and SEO Richmond consultation for clients nationwide. Whether you’re a Fortune 100 eCommerce retailer or a single brick and mortar store, my expertise gets you more business. I provide marketing mixes tailored for your business goals, resulting in authentic and authoritative web presences

My specialty is in organic search (SEO), which delivers the greatest return on investment, branding, web traffic, and long-lasting results. I also do paid search, content strategy, social media marketing, and email marketing to complete the inbound marketing picture. Once traffic reaches a site, I optimize for conversions to turn prospects into customers; whether this is a purchase or a lead. No matter your business goals, market niche, and level of competition, I can craft, execute, measure and refine strategies that make a real difference to your bottom line.

What sets me apart from agencies? It’s simple. My consultation is in part to teach you how to maintain and further your web presence. This enables you and your team to take the strategies I develop and run with them, in-house. My business is to help your business; not to rack up retainer clients (which is often unnecessary).

A web presence is a business asset. Don’t leave it in the hands of the kid who mows your lawn.

Don't get caught making SEO mistakes

There are more companies than you can count that engage in shady SEO practices.  We use time-tested, ethical SEO techniques that help your company gain awareness over time -- even as search engine algorithms change.

Rather than focusing on rankings that are essentially moving targets, we focus on getting your company qualified website visitors.  Once they are on your website, we can tweak your website to encourage these prospects to submit their information so your sales team can follow up.

Unlike other companies, we're completely transparent with our SEO Richmond work.  You'll know what we're doing at every step of the process.

We welcome accountability

When you pay for SEO services, you expect results. Not fancy ranking reports, but instead key metrics that matter to your business and an plain language explanation of what they mean. While key performance metrics may vary based on your goals, we focus on showing you the following:

Trends in overall website visits

Trends in visits from search engines

How many leads and sales you get from customers that find your website with a search engine

The phone calls that originate from your website, including a recording of each phone call

Each month, we'll give you the data but also spend time explaining what it means to your business. Based on these results and our conversations with you, we tweak your SEO Richmond campaign so you're getting what you need from the program.

• Proper meta descriptions, titles, anchor links, etc… for each page.
• Proper keyword density
• Matching address schema
• Sitemap submit
• Geo-sitemap and KML file
• AMP pages
• Structured data mark-up
• Image names, titles and alt tags.
• Domain authority

Keyword Research and Continuous Improvement

Of course, you need to be on page one for the RIGHT keywords. Optimizing a website for the wrong keywords is a waste of time, money and resources. This is where constant keyword research is important.

Keyword research has two often conflicting strategies. In the first strategy, you find the keywords that you are already ranking on page 2 or 3, then try to get them to page 1. However, these keywords may not be searched very frequently, or may not drive profitable traffic to your website. They tend to be the keywords that your website is already targeting, whether that targeting was intentional or not. The second strategy finds the most profitable traffic and optimizes the website for those keywords. However, they may be the most competitive keywords, and you may not be able to get to page one without significant time and money. (Read about competitors below.)

We try to balance these two strategies and focus on the keyword phrases that have both a significant volume of searches and are most relevant to your offer.